The honest comparison
What you get, compared to the usual options.
A donor CRM keeps records. An agency makes content. A stack of tools does a bit of each. Second Gift does the whole job, on one donor record.
WHAT YOU NEED
2Second Gift
Donor CRM alone
Marketing agency
DIY tool stack
Donor CRM
✓Ours or yours
✓
—
Separate bill
Every donor thanked within 48 hours
✓Guaranteed
If you remember
—
If you remember
Second-gift and monthly journeys
✓
Build it yourself
Sometimes
Build it yourself
AI website, landing and event pages
✓
Forms only
Billed per project
Separate tool
Social content created and posted
✓
—
✓
Your evenings
Newsletters written and sent
✓
Templates
✓
Separate tool
Donor and grant pipelines
✓
Partial
—
Spreadsheet
24/7 AI phone, text and chat
✓
—
—
—
Set up with you, live in 30 days
✓
Self-serve
✓
You
One donor record for everything
✓
Partial
—
—
Typical monthly cost
$297–$1,197
$125–$400
+ other tools
+ other tools
$1,500+
$400–$900
+ your evenings
+ your evenings
Typical ranges based on published starting prices and common small-agency retainers. Your mileage will vary.
Book a walkthrough
Find out your second-gift rate.
Thirty minutes, on a video call, with your own numbers. Bring last year’s gifts and we’ll load them live, then show you three things most teams have never seen:
1Your real second-gift rate, by appeal
2How fast your thank-yous actually go out
3How much monthly giving failed quietly
You keep the numbers whether or not you sign up.
Grab 30 minutes
2Book my walkthrough
No card, no migration, no sales deck. Just your numbers.