Turn first-time donors into lifelong donors.
Second Gift gives small development teams a donor CRM, AI that builds your website and writes your social posts and newsletters, donor and grant pipelines, and a stewardship engine that thanks every donor, shows them their impact and asks again at the right moment. Your team stays human. We make sure it actually happens.
From Alex Rivera · 11 min ago
Of every 100 people who give for the first time, 81 never give again.
Not because they stopped caring. Because the thank-you went out three weeks late. Because nobody told them what their $50 did. Because the second ask was on someone’s list, and that someone was running the gala.
Lean teams don’t lack heart. They lack a system that still shows up in week forty, when the grant report is due and the volunteer coordinator just quit.
Second Gift is built for the 81. And for keeping the 19 forever.
Follow Maria from her first $50 to a donor for life.
This is what Second Gift does for every donor, on time, every time. Scroll to travel the map. Each stop is a real moment in the product, owned by a real person on your team.
One login for every fundraising job you never have time for.
A donor CRM, an AI web designer, a social media team, a newsletter writer, a grants manager and a teammate who answers the phone at 11pm. All trained on your brand, all working from the same donor record.
A donor CRM built for fundraisers, not salespeople.
Every gift, email, call, text, RSVP and volunteer shift lands on one donor profile automatically. Households, soft credits, tributes, tags and smart lists come built in. Already love your database? Keep it. Second Gift syncs both ways with the CRM you have, so everything in this page works either way.
She never misses a donor’s call.
Ava answers your phone day and night in your organization’s voice. She takes gifts, answers questions, registers people for events and hands anything sensitive to your team.
And everything else a small team needs.
Included on every plan. No add-ons, no extra logins, all on the same donor record.
Someone starts a donation and stops? A friendly text follows an hour later, with their form saved.
Shift sign-ups, shared calendars, reminders and no-show follow-ups, logged to each volunteer’s profile.
A private home for monthly donors and volunteers, with live video updates and replays.
Onboarding courses with drip lessons, built by AI from the handbook you already have.
Keyword giving and QR codes for every table, flyer, newsletter and stage moment.
Ask happy volunteers and donors for Google reviews, and reply to every one with AI.
A plain-language weekly summary, plus which channels actually bring in donors and dollars.
Your queue, inbox, pipelines and call list in your pocket, so the dinner table counts as the office.
Nine tools and a freelancer. Or one login.
Most small development teams pay for a patchwork of tools that don’t talk to each other, then copy data between them by hand. Second Gift replaces the patchwork with one system, one donor record and one bill.
Everything between the first gift and the fifth.
The donor-retention core of the platform. Eight tools that work as one system, on our CRM or yours, set up with you rather than handed to you.
Thank-you engine
Every gift gets a personal thank-you within 48 hours, sent from a real person’s inbox. Second Gift drafts it from your approved template, assigns the right owner, reminds them, and sends it anyway if the week gets away from you.
Second-gift journeys
A thank-you, an impact story, then a well-timed second ask with a suggested amount. Lapsed-donor and mid-level journeys too. Every journey has stop rules, so nobody is asked again after they’ve already given.
Calls & tasks
Click-to-call from the browser, call scripts with the donor’s history on screen, voicemail drop and two-tap outcome logging. Board members get short call lists they’ll actually finish.
Email & two-way text
Branded email and SMS from one shared inbox, with replies routed to whoever owns the relationship. Consent is checked on every send, and opt-outs are honored everywhere, instantly.
Giving pages & payments
Fast, branded giving pages and text-to-give links that default to monthly when it makes sense. Payments run through Stripe, so card numbers never touch our servers, and every gift lands in your CRM.
Recurring gift recovery
When a monthly card fails, the donor gets a friendly, secure update link the same day, two gentle follow-ups, then a person. It catches the quiet churn most teams never see until the year-end report.
Events & RSVPs
Event pages, RSVPs by text or email, tickets, QR check-in at the door and a morning-after thank-you that knows who came. Every attendee drops back into the right donor journey.
Outcomes reporting
One queue of who needs attention today, and a 90-day outcomes report with your starting baseline beside it: second-gift rate, thank-you speed, recurring revenue recovered, lapsed donors reactivated. Every number names its source.
Live in 30 days. Done with you, not to you.
Software alone doesn’t fix stewardship. So every Second Gift client gets a launch team that sets it up alongside you, in your voice, on your data.
Bring your donors in, or plug into your CRM.
Start on Second Gift’s built-in donor CRM and we’ll migrate your data from spreadsheets or your old system for you. Or keep the database you love and we’ll sync both ways. Either way, we connect your giving platform, email domain, phone numbers and social accounts in week one.
Write down the rules, together.
We sit down with you to write your data map, consent sources, opt-out rules and who owns which donors. It becomes a one-page document your board can read, and the rulebook every journey follows.
Your brand, your voice, approved by you.
We train the AI on your brand kit, voice and stories, then build your website pages and draft every thank-you, second ask, call script, newsletter and your first month of social posts together. Nothing goes out that you haven’t approved.
Go live, with a baseline locked in.
Journeys switch on, your team gets a 45-minute training, and we record your starting second-gift rate, thank-you speed and recurring churn, so your 90-day report has something honest to compare against.
We keep showing up, too.
A monthly check-in to review what’s working, retire what isn’t, and write the next journey with you: lapsed reactivation, mid-level upgrades, year-end, giving days. Your system gets smarter as your team gets busier.
Use our donor CRM, or keep yours. Either way, something happens.
A short list each morning: who to thank, who to call, what to approve. Nothing else.
Builds your pages, posts your content, runs the journeys, drafts the messages, schedules the calls, chases failed cards and reports outcomes.
Run on Second Gift’s built-in CRM, or sync both ways with the one you have. Every interaction is written back, and you can export everything, anytime.
Simple pricing that grows with your team.
Every plan includes our CRM or a sync with yours, unlimited users, setup done with you, and the 90-day second-gift guarantee.
For teams of one or two getting the fundamentals right.
We run it alongside you, like an extra person on your team.
If your second-gift rate hasn’t moved past the baseline we record at launch after 90 days, your fourth month is on us. We’ll also stay with you until it does.
Run your own numbers.
Assumes the pilot results: a 9-point lift in second-gift rate with second gifts averaging 1.5× the first, plus 5% of new donors becoming $25-a-month donors. Plan cost uses annual billing. Your walkthrough uses your real data.
Built to pass the board meeting.
Six questions your treasurer will ask. Scroll and watch us check every box.
before they’re asked
The honest answers.
The things development directors ask us first. Anything else, ask us on the walkthrough.
Find out your second-gift rate.
Thirty minutes, on a video call, with your own numbers. Bring last year’s gifts and we’ll load them live, then show you three things most teams have never seen:
You keep the numbers whether or not you sign up.